Food for Thought

A new report from Gourmet Gift Baskets tracks monthly Google searches for chocolate-related keywords across all U.S. states from January 2022 to December 2025, linking them with the chocolate Producer Price Index. It finds that traditional chocolate demand (excluding "Dubai chocolate”) more than doubles, increasing about 104% compared to roughly 64% growth in producer prices, with peaks around winter holidays and Easter. Viral interest in "Dubai chocolate” becomes the top term with 13.7 million searches, causing spikes in early 2025 that temporarily dominate the trend. Among classic types, dark chocolate leads with 47.50% of searches (3,484,010), followed by white (35.95%) and milk chocolate (16.55%).

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