October 22, 2026
A Gourmet Gift Baskets survey of 1,037 U.S. adults explores the holiday gift-giving dilemma: most people consider themselves easy to shop for, but nearly everyone struggles to buy for someone else. While 61.6% rate themselves easy to buy for, 87.8% identify at least one difficult recipient category. People who seem to have everything lead at 28.7%, followed by children or teenagers at 24.6% and spouses or romantic partners at 23.4%. Together, 51.8% say their biggest shopping challenge is understanding the recipient or finding something personal, compared with 25.2% who prioritize budget. Some 70.5% have bought or considered a holiday gift basket for a difficult recipient, highlighting the role baskets can play in finding a gift that suits the person and occasion.
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