Holidays are the most popular time of year for Americans to drink wine, but which wines are the most popular? Google search data can help us find out.
A new report by Gourmet Gift Baskets analyzed Google search data to determine seasonal trends by wine type and ranked the most popular holiday wines in the US. The report uses Google search data from 2023 - 2024, based on average monthly search numbers.
Key Takeaways
- Search for wine spikes in November and December, during the holiday months.
- Cabernet and Pinot Noir are ranked #1 and #2, respectively, for most searched wines.
- Of the 10 wine types, Chenin Blanc and Malbec are ranked lowest in positions #10 and #9, respectively.
Wine Season Interests Trends
Search for wines spikes during the November and December months, with Cabernet Sauvignon being the most popular and having the largest spike in interest, with a 182% spike in search from October to December.
Ranking Wine Types by Search Interest
Google search data shows that US interest in wine ranges from 368,000 average monthly searches down to 14,800. The bottom-ranked are Chenin Blanc in #10, Malbec in position #9, and Shiraz in position #8, having the least amount of interest.
While Cabernet Sauvignon and Pinot Noir make up 39% of the total search volume, and are ranked #1 and #2, respectively.
The data also shows that white wines make up 3 out of the top 6 highest-searched wines, while red wines make up 2 of the bottom 3. Overall, the top five white wines garnered 338,850 individual Google searches during the holiday seasons of 2023 and 2024, compared to the 430,550 searches racked up by red wines.
Methodology
Source: Google search trends, Google keyword planner
Cleaning and standardization - We standardized categories based on the main wine types: red, white, and sparkling. We utilized search engines to determine the top 5 wines in each category, then ranked them based on search volume in the holiday season (November-January). For wines with multiple names (i.e., Pinot Grigio/Pinot Gris), both search volumes for each term were combined,/p.
Limitations
Specific terms limit the broadness of a potential consumer search. On-US and unknown locations may remain in results but be excluded from the rankings.