A new report by Gourmet Gift Baskets analyzes fruit search demand and signals across all 50 U.S. states using Google Keyword Planner. We ranked the top 5 fruits by state and analyzed the favorites, top-rising, and most seasonal fruits.
- Mangos rank top 1 in 40 states, with bananas leading in 7 states.
- Across the top 5 lists, mangos and bananas dominate the first two slots in a majority of states, with oranges and strawberries frequently appearing in the Top 3 to Top 5.
- Grapes are the most seasonally searched fruit in 31 states, followed by strawberries in 11 states and melons in 8 states.
Favorite Fruit by State
Mangos are the most searched fruit at the national level, followed by bananas and oranges.
At the state level, mangos are the most popular in 40 states, followed by bananas in 7 states, apples, strawberries, peaches, and blueberries in 1 state. The fruits that dominate search—like mangos, bananas, and oranges—are also common in gourmet assortments people choose to send for birthdays.
Most Popular Fruit Last Quarter
Top trending means the fruit with the biggest three-month change in search interest within each state. Cherries led quarter-over-quarter growth in 22 states, mangos in 7 states, and strawberries in 3 states.
Most Popular Seasonal Fruit by State
Seasonality is calculated as the difference between the maximum and minimum monthly search volumes for each fruit-state pair. Grapes are the fruit with the biggest swing between their monthly low and high searches over the year in 31 states, followed by strawberries in 11 states, and melons in 8 states.
Grapes and strawberries, which show strong seasonal swings in search volume, are frequently included in Christmas gift baskets that ship nationwide and arrive fresh.
Top 5 Fruits by State
Mangos and bananas dominate the top search spots across most states, with oranges and strawberries consistently filling out the next ranks. Apples lead only in Alaska, while regional standouts like pineapple (Hawaii, Florida), blueberries (Maine), mandarins (Utah, Vermont), and peaches(New York, Wyoming) show niche strength in the mid-to lower ranks. These rankings line up with national trends showing how fruit preferences shift with factors like nutrition awareness, imports, and seasonal availability.
Top 5 Fruits by State
Top 5 Fruits by State
Methodology
Source
- Search data was obtained from Google Keyword Planner.
Data Preparation
- To avoid over-representing apple searches that might be driven by popular consumer brands (such as Apple Inc.), we combined search data for red apples and green apples into a single “apples” category. By focusing specifically on these common fruit-related phrases, we ensure our analysis accurately reflects interest in apples as a fruit—minimizing distortions from unrelated searches for tech products or other non-fruit meanings. This method helps provide a truer picture of actual consumer search behavior around apples as a food, rather than as a brand.
- To ensure that no other fruit was over-represented in our results, we validated rankings using a weighting system that incorporated multiple relevant keywords—such as “buy [fruit]” and “[fruit] in season”—to accurately capture true consumer search intent across different contexts.
- Standardized column names and cleaned data values for consistency.
Processing
- Calculated average monthly searches by state and fruit.
- Identified the top 1 to top 5 fruits within each state based on total searches.
- Computed national counts for:
- Favorite fruits
- Top rising fruits
- Most seasonal fruits
Outputs
- Top 5 fruits by total search volume in each state.
- State-fruit aggregated search totals.
- Signal summaries, including favorites, trending, and seasonal fruits