Love it or hate it, Valentine’s Day is right around the corner and that means candy hearts and cuddly teddy bears are everywhere! Single or coupled, there is no escaping Valentine’s Day until February 15th. And I freely admit I have happily splurged on 1/2 price chocolates!
Here are some crazy statistics about how we celebrate Valentine’s Day. What will you be buying this year for your love?
Approximately 224 million roses are grown for Valentine’s Day. Red roses were the favorite flower of Venus, the Roman goddess of love, as the bud stands for strong romantic feelings, and red roses make up the vast majority of roses sold each year. 64% percent of men buy flowers, while only 36% percent of women buy flowers for Valentine’s Day. Although, 15% of women admit they will send themselves flowers on Valentine’s Day! Meanwhile, 61% of men of all ages say they would like to receive flowers from a woman for Valentine’s Day.
Valentine’s Day is apparently worth $18.6 billion (yes, with a B). People will spend $1.6 billion on candy, $1.9 billion on flowers and $4.4 billion diamonds, gold and silver. About 1/5 of all Valentine’s Day shopping was done online and 40.7% of people admit they will use their Smartphone to purchase Valentine’s gifts.
The average U.S. consumer is expected to spend $116.21 on Valentine’s Day gifts, meals, and entertainment. And men spend double what women spend on Valentine’s day for their significant others: $158.71 compared to $75.79
Hallmark makes 1,400 Valentine’s greeting cards! The U.S. Greeting Card Association estimates that approximately 190 million valentines are sent each year in the US. Half of those valentines are given to family members other than husband or wife, like children or parents. When you include the valentine-exchange that happens in many schools the total goes up to 1 billion, and teachers receive the most valentines. An estimated 15 million e-valentines were sent in 2010.
Over 50 percent of all Valentine’s Day cards are purchased in the six days leading up to Valentine’s Day, which means the other 50% are last minute purchases!
Chocolate and candy sales reach profits of $1 billion during the Valentine season, with 36 million heart-shaped boxes of chocolate sold. Interestingly, 70% of chocolate hearts sold at Walgreens are purchased within the last 48 hours leading up to Valentine’s Day and Walgreens has found that sales boom when Valentine’s Day falls on a weekday, with many men stopping in last minute to grab a gift and a card.
Do you put a lot of stock in Valentine’s Day? Or do you and your love celebrate on a different day that you don’t have to share with everyone else?