Meaningful Ways to Express Your Employee Appreciation and Boost Morale

No matter the industry or company, taking the time to appreciate employees is not just a nice gesture, but a crucial strategy for fostering a positive workplace culture. This article delves into the myriad of innovative and heartfelt ways to show appreciation to employees, emphasizing the importance of personalized and genuine gestures. For managers, team… Read More >

Effective Strategies on How to Demonstrate Customer Appreciation and Loyalty

In today’s competitive business landscape, showing appreciation to customers is not just a courtesy; it’s a crucial strategy for fostering loyalty and enhancing brand reputation. This article delves into various effective strategies businesses can employ to demonstrate customer appreciation, emphasizing the importance of personalized gestures and thoughtful engagement. From handwritten thank-you notes to special events… Read More >

Valentine’s Day 2022 Gift Guide

Do you struggle each year to find the perfect Valentine’s Day gift for your sweetheart? Is your loved one tricky to buy for? Do you frequently buy the same gift each year for lack of ideas? Don’t be dismayed; we can help!

The Global Pandemic: How Businesses Are Staying Connected With Employees And Clients

How have you been staying connected with employees and clients since the 2020 pandemic started? For many months, American businesses have shown how resilient and adaptable they can be to the unprecedented challenges that are stemming from the ongoing global pandemic. While the implementation of social distancing has led to a surge in remote work,… Read More >

8 Reasons Why Gift Baskets are STILL the Perfect Business Gift

This coming Holiday season, a little over 60% of all US businesses will send corporate holiday gifts to their customers, partners and employees to demonstrate their gratitude and appreciation. While sending holiday business gifts is a wonderful gesture in and of itself, it also serves as an extremely valuable touchpoint to reiterate the value your… Read More >

Business Gifting: The 10 Most Common Mistakes

Every day at, we help businesses design, launch and run business gifting programs that delight their customers, employees and partners. We often get called in to fix gifting programs that haven’t been successful. Over the past 17 years, we’ve helped thousands of companies build stronger bonds with their customers and employees. When it comes… Read More >

The Return of Direct Mail Marketing and What to Do to Ensure Its Effectiveness

5 Things You Must Do to Run a Successful Physical Send Campaign Creating an effective marketing campaign can be done with ease; if you’re doing it properly. Email marketing has become a preferred marketing method by most businesses, due to its low cost and easy automation capabilities. Its effectiveness however, has taken a drastic decline… Read More >

Weather, Maps & Powerball: Better Business Culture

Let’s be frank, the heading was chosen to optimize my search results in hopes to spread my love for helping companies get proper ROI on their employees. Please forgive me, as I am passionate about sharing my thoughts on culture and ways to engage your associates. Gallup did a survey and found that 87% of… Read More >