The Global Pandemic: How Businesses Are Staying Connected

Over the last several weeks, American businesses have shown how resilient and adaptable they can be to the unprecedented challenges that are stemming from the ongoing global pandemic. While the implementation of social distancing has led to a surge in remote work, the companies who have shown the most resiliency are the ones who have been able to maintain… Read More >

Valentine’s Day 2020 Gift Guide

Do you struggle each year to find the perfect Valentine’s Day gift for your sweetheart? Is your loved one hard to buy for? Do you buy the same gift each year for lack of ideas? Don’t dismay, we can help!

8 Reasons Why Gift Baskets are STILL the Perfect Business Gift

This coming Holiday season, a little over 60% of all US businesses will send corporate holiday gifts to their customers, partners and employees to demonstrate their gratitude and appreciation. While sending holiday business gifts is a wonderful gesture in and of itself, it also serves as an extremely valuable touchpoint to reiterate the value your… Read More >

Business Gifting: The 10 Most Common Mistakes

Every day at GourmetGiftBaskets.com, we help businesses design, launch and run business gifting programs that delight their customers, employees and partners. We often get called in to fix gifting programs that haven’t been successful. Over the past 17 years, we’ve helped thousands of companies build stronger bonds with their customers and employees. When it comes… Read More >

The Return of Direct Mail Marketing and What to Do to Ensure Its Effectiveness

5 Things You Must Do to Run a Successful Physical Send Campaign Creating an effective marketing campaign can be done with ease; if you’re doing it properly. Email marketing has become a preferred marketing method by most businesses, due to its low cost and easy automation capabilities. Its effectiveness however, has taken a drastic decline… Read More >

Weather, Maps & Powerball: Better Business Culture

Let’s be frank, the heading was chosen to optimize my search results in hopes to spread my love for helping companies get proper ROI on their employees. Please forgive me, as I am passionate about sharing my thoughts on culture and ways to engage your associates. Gallup did a survey and found that 87% of… Read More >

The Importance of Your Referral Network

Revenue From a Physician Referral Network ReferralMD reported that a third of patients are referred to a specialist each year. Each referring provider represents $1.7 million on potential revenue for destination providers.

Maximizing the Client Experience to Boost Business

Creating Referral Opportunities During The Course of an Active Deal It’s often thought that providing great customer service will yield referrals and repeat business. But is it enough of a differentiator?