INTRO: GourmetGiftBaskets.com to break Guinness Book of World Records for World's Largest Cupcake

TITLE: THE CUPCAKE WARS ARE SO ON!!
TWO DUDES, A BAKER AND AN OVEN MAKER = RECORD 7000 LB CUPCAKE
And Raises Money For Susan G. Komen’s Passionately Pink For The Cure

WHAT:   On August 15th, 2009, GourmetGiftBaskets.com will break the Guinness Book of World Records record for the World’s Largest Cupcake.  In doing so, GourmetGiftBaskets.com will put a definitive end to the “Cupcake Wars” that have been raging in the gourmet food community for the last two years.  The cupcake most recently crowned “The World’s Largest Cupcake” on July 20, 2009 for a cupcake weighed in at only 151 pounds, and stood just one foot tall by two feet wide.

The GourmetGiftBaskets.com cupcake will deal a crushing blow to all previous record attempts.  It will weigh a whopping 7,000 pounds and tower over 7 feet tall

This enormous cupcake should put a definitive end to the Cupcake Wars.  Or will it...

WHO:   GourmetGiftBaskets.com was named the internet’s fastest growing retailer in 2008 by Internet Retailer magazine, and was recently named to the Inc. Magazine “Inc. 500” list as one of the fastest growing privately held companies in America.  After always dreaming of breaking a world record, GourmetGiftBaskets.com president, Ryan Abood (30) and director of corporate sales, Mike Howard (31) will be using their gourmet food expertise to achieve their shared life-long dream of breaking a Guinness Book of World Records record.

They are working with baker George Algarin, who baked the giant cupcake as seen on MTV’s Paris Hilton’s “My New BFF” show, along with his team from Southern California’s Merengue Bakery to prepare and bake the giant cupcake, and Jeff Fadler of Jensen Industries’ industrial ovens, to create a custom mold and bake the giant cupcake in a suitably giant oven. 

This event will also raise money, through the sale of pieces of the world’s largest cupcake, and donations for photos with the world’s largest cupcake, to benefit Susan G. Komen’s Passionately Pink for the Cure, a program encouraging people to wear pink, raise funds and fight breast cancer.

WHEN: August 15, 2009 at the Woodward Avenue Dream Cruise in Detroit, MI, the world's largest one-day celebration of classic car culture that attracts over 1.5 million visitors. The cupcake will be transported in the early morning of August 15th and delivered on-site at 7:30 am. It will be on display at the Dream Cruise, from 9 am-12 pm. At noon, a celebration will take place, with a Guinness Book of World Record’s representative announcing to the world the new record.  Attendees will be invited to taste the record breaking cupcake and to pose for photos with donations collected for Susan G. Komen’s Passionately Pink for the Cure.  We expect GourmetGiftBaskets.com to be able to serve over 20,000 pieces of cupcake!

WHERE:  Woodward Avenue Dream Cruise on the southwest corner of Woodward Ave. and 13 Mile.

Note-Media is welcome for interviews and photo opportunities during the making and baking of the cupcake prior to the Dream Cruise at Jensen Industries (10068 Industrial Dr., Whitmore Lake, MI) on August 11-14, as well as during the delivery, staging and throughout the day of the event.

WHY:  Abood and Howard wanted to break a Guinness World Record, and make it a meaningful one. After learning of recent record-breaking attempts, they knew they could break the record.  So, they reached out to Algarin, who had already built a giant cupcake in an attempt to break the Guinness Book of World Records Record only months ago, but was disqualified on a technicality.  When they spoke to Algarin about how they might go about making a giant cupcake, he said, “I want in!” and this dream-team partnership was formed. 

HOW: Made of over $10,000 worth of ingredients, this vanilla cupcake, filled with vanilla custard, will be baked at 280 degrees for about 24 hours in a eight foot wide, eight foot tall oven, on August 14th , the day before the Dream Cruise. After baking, a crane will lift the oven off the cupcake and a forklift will raise the cupcake and place it into a refrigerated truck. The massive cupcake will travel, 52 miles from Jensen Industries to the Woodward Avenue Dream Cruise. A forklift will be on-site at Woodward and 13th Mile to lift the cupcake from the truck to the display area for frosting, sampling and photo opportunities.

About GourmetGiftBaskets.com

GourmetGiftBaskets.com has been making unique, upscale, gourmet gift baskets for the discerning consumer since 2002.  Since then, they’ve been working to introduce their customers to the finest gourmet foods on the market.  They take their work seriously; they source from over 600 different gourmet food suppliers to bring our customers only the finest gourmet foods in beautiful, reusable baskets.  Whether an anniversary, birthday, holiday, or the closing of a major business deal, GourmetGiftBaskets.com takes pride in knowing that our customers send Gourmet Gift Baskets to highlight some of the most important events in their lives.  For more information, visit www.gourmetgiftbaskets.com or call (866) 842-1050.

About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.3 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.

MEDIA CONTACTS:

Ripple Public Relations
Tali Hylen
517/853-9862
tali@ripplepublicrelations.com